The Art of Persuasion
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- How to understand the perspective of company leadership
- Which metrics help to demonstrate the value of B2B marketing
- What salespeople want to hear
Technology Providers Guide to Marketing - 2018
The most innovative technology companies in the world are using some of the same strategies to promote their products and services. Learn how you can enhance your marketing for 2018.
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2018/2019 B2B SALES & MARKETING AGENCY REPORT
Read About the Top B2B Sales & Marketing Trends to Watch for in 2019
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The Ultimate Guide to Digital Marketing for the Medical Technology Industry
In-depth guidance on how to create a targeted and omnichannel marketing strategy for promoting medical technology.
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Combine the Powers of Inbound and Outbound Marketing: How to Create a Marketing Love Story
Discover why combining engaging content with expert telemarketers adds up to a marriage made in heaven.
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Six Marketing Metrics that Quantify Marketing's Value to the Business
Understand the unique metrics that allow you to assess the performance of content marketing efforts.
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Why Marketing Automation Is Not a Silver Bullet: The Rise of the Digital Sales Professional
David English, President of HBL Power, shares insights into the importance of using sales people to follow up on digital marketing efforts.
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Infographic: The B2B Technology Sales Cycle Has Changed
A wealth of statistics illustrating trends that have transformed and complicated the B2B sales process.
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