B2B Marketing Metrics that Matter

Studies show that 73% of executives don't believe that marketing drives demand and revenue. How can you make sure that you can prove the ROI of your marketing efforts? 

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do. 

In this brief 12-page cheat sheet, you'll find: 

• 6 Marketing metrics that prove the value of your marketing efforts
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important

Get your cheat sheet and show your boss the true value of your marketing.