B2B Channel Marketing Services

Marketing Professionals Who Understand the Channel

HBL Power's roots are in the channel. HBL Power understands the unique needs of the channel and has a team of experts ready to help. 

• Channel Program Development and Management 
• Channel Program Partner Recruitment and Enablement
• Channel Partner Co-marketing and MDF assistance
• Channel Marketing and Sales Strategy
• Channel Partner Lead Progression and Nurturing Support
• Partner Market-to or Market-with Strategy Development and Execution

Whether you are an organization looking to develop a channel program or sales and marketing strategy or a technology reseller trying to make the best use of your market development funds, we build campaigns that align with your business goals and channel needs.

Channel Marketing Strategy

We take pride in our ability to develop partner marketing strategy, nurture leads, and improve pipeline yield. We've worked with thousands of channel partners over the years, helping them to generate demand and progress leads. We've also provided back-end support to help them secure MDF funds, submit leads, and report win-revenue.

This deep experience helps us understand and benchmark your existing strategy and then build comprehensive solutions to improve your channel ROI.

HBL Power makes it easy for channel partners to focus on running their business.

Global Channel Program/Alliance Support

We can support all your regional or global channel systems. Our global presence extends beyond North America to Europe, South America, Southeast Asia, India, and Australia. We've worked with companies to help them build their partner communities and extend their reach into new markets.

Our teams ensure that co-marketing funds are allocated in ways that align with the goals of the channel regardless of their geographic location.