[ The Challenge ]
QAD CEBOS didn't feel its brand conveyed a strong emotional message. The company needed to promote its differentiators through the website. QAD CEBOS wanted to convey quality through the site and come across as a trusted authority. The company wasn't sure how its website was performing and what was attracting users.
[ The Solution ]
In 2017, HBL Power revamped the website using Agile methodology. We created a launchpad website and set a baseline for performance so QAD CEBOS could track growth. Based on results, QAD CEBOS was able to identify that its APQP solution was driving much of the website traffic. Through the new website, QAD CEBOS refined its brand messaging to emphasize what makes it stand out in the field of quality management.
[ The Benefits ]
Through its partnership with HBL Power, QAD CEBOS developed a strong digital brand as a company that promotes a preventative approach to operational excellence. The company acquired a full-circle approach to marketing that includes a personal touch through responder work. The new website increased the visibility of the QAD CEBOS brand and boosted the number of interactions with the website and other marketing content.
[ About QAD CEBOS ]
QAD CEBOS has been providing enterprise-wide quality management and management process system software and services. Over 350 quality-minded customers use QAD CEBOS in every aspect of their manufacturing business.
[ About HBL Power ]
Since our founding as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust HBL Power to help plan, develop, and manage their sales and marketing efforts.
